Grant Cardone Net Worth, Career, Real Estate & Personal Life

Grant Cardone was born on March 21, 1958, in Lake Charles, Louisiana, as the fourth of five children. He has a twin brother named Gary and grew up in a family of five siblings. Cardone attended LaGrange High School and later graduated from McNeese State University in 1981, where he was later honored with the Distinguished Alumnus Award in 2010. Early in life, he faced personal challenges, including struggles with substance abuse, but overcame them to build a successful career in business and real estate.

Cardone is a highly accomplished entrepreneur, real estate investor, author, and motivational speaker with an estimated net worth of $4 billion. He has written eight bestselling books, including The 10X Rule, Sell or Be Sold, and If You’re Not First, You’re Last, and is the CEO of seven companies. Through his real estate firm, Cardone Capital, he manages a portfolio worth billions, while also inspiring audiences worldwide with his business training programs, online content, and speaking engagements.

Grant Cardone Bio

Category	Details
Full Name	Grant Cardone
Date of Birth	March 21, 1958
Age	67 (as of 2025)
Profession	Entrepreneur, Author, Motivational Speaker, Investor
Net Worth	$4 billion
Notable Works	The 10X Rule, Sell or Be Sold, If You’re Not First, You’re Last
Spouse	Elena Lyons
Children	Two daughters

What Is Grant Cardone’s Net Worth?

Grant Cardone is a prominent American entrepreneur, real estate investor, author, and motivational speaker, with an estimated net worth of $600 million. Known for his expertise in sales, leadership, and real estate investing, Cardone has written eight business books, runs thirteen training programs, and serves as the CEO of seven privately-held companies. His ventures collectively manage over $4 billion in assets. Some of his most popular books include The 10X Rule, Sell or Be Sold, and If You’re Not First, You’re Last.

Cardone is also recognized for his real estate acumen. He owns a substantial multi-million-dollar portfolio and shares his investment strategies through books, courses, and speaking events. In 2016, he founded Cardone Capital, a firm dedicated to acquiring and managing multi-family residential properties. Alongside his business activities, Grant maintains a strong social media presence, offering motivational content, financial advice, and glimpses into his personal life.

In 2021, Cardone appeared in the second season of Discovery Channel’s reality series Undercover Billionaire. Despite the show’s title, neither Cardone nor the first season’s star, Glenn Stearns, are actual billionaires.

Early Life

Grant Cardone was born on March 21, 1958, in Lake Charles, Louisiana. He was the fourth of five children in his family and has a twin brother named Gary. His parents, Curtis Louis Cardone (passed away in 1968) and Concetta Neil Cardone (passed away in 2009), played an important role in his upbringing.

Cardone attended LaGrange High School in Lake Charles and graduated from McNeese State University in 1981. In recognition of his accomplishments, he received the McNeese State University Distinguished Alumnus Award in 2010.

Career

After college, Grant chose not to pursue accounting and instead moved to Chicago in 1987 to work for a sales training company. Over time, he relocated to Houston, Texas, then La Jolla, California, and finally Los Angeles, building a national reputation in sales and business. During this period, Cardone struggled with drug addiction and entered rehab at age 25. Within five years of completing treatment, he became a millionaire.

Grant began his career in automobile sales and later became the CEO of Freedom Motorsports Group Inc. He also developed the reality series Turnaround King for National Geographic in 2011. Cardone owns multiple companies, including Cardone Enterprises, Cardone Acquisitions, Cardone Training Technologies, and The Cardone Group, focusing on sales training for dealerships and other businesses.

He has written several best-selling books, with If You’re Not First, You’re Last reaching #1 on Amazon and Barnes & Noble, as well as making the Wall Street Journal and New York Times bestseller lists. Grant and his wife Elena also star in the web series The G&E Show. In 2016, he was ranked #7 on Richtopia’s list of the 500 most influential CEOs worldwide and named the #1 marketer to watch by Forbes in 2017. His luxurious home has even been featured on How’d You Get So Rich? with Joan Rivers.

Real Estate Empire

Grant Cardone has built an impressive real estate portfolio through Cardone Capital, which manages multi-family apartment buildings across the United States. The firm has been involved in billions of dollars in real estate transactions and currently owns around $2.7 billion in property, according to Cardone.

His real estate journey began at age 29, purchasing a single-family home in Houston and renting it out. After selling that property, he acquired a 38-unit complex in San Diego for $1.9 million, putting down only $350,000. Over the following years, he continued purchasing more complexes. By 2012, Cardone Capital owned 1,016 apartments valued at $58 million.

Personal Life

Grant Cardone is married to actress Elena Lyons, and they have two daughters, Scarlett and Sabrina. He is a member of the Church of Scientology. Grant had a previous marriage at age 35, which lasted only a year and was settled for $1 million.

Malibu Mansion

In January 2022, Cardone purchased a Malibu mansion for $40 million. The 9,500-square-foot estate on Carbon Beach was previously listed for $50 million and had been bought by Ukrainian oligarch Vadim Shulman in 2014 for $25 million. Notable neighbors include Larry Ellison and Jeffrey Katzenberg. In May 2024, Cardone listed the property for $65 million or for rent at $250,000 per month.

Previously, he owned a Los Angeles home sold to Lionel Richie for $18 million. In May 2021, Cardone also purchased Tommy Hilfiger’s mansion in Golden Beach, Florida, for $28 million, later listing it in May 2024 for $42 million.

FAQ’s

What is Grant Cardone net worth?

Grant Cardone has an estimated net worth of $4 billion, earned from his business ventures, real estate investments, book sales, and speaking engagements.

When and where was Grant Cardone born?

He was born on March 21, 1958, in Lake Charles, Louisiana, USA.

What is Grant Cardone known for?

Grant Cardone is known as an entrepreneur, real estate investor, author, and motivational speaker. He is also the founder of Cardone Capital and the author of bestselling books like The 10X Rule.

Is Grant Cardone married?

Yes, he is married to Elena Lyons, and the couple has two daughters, Scarlett and Sabrina.

What is Cardone Capital?

Cardone Capital is Grant Cardone’s real estate investment firm that owns and manages multi-family apartment buildings worth around $2.7 billion across the United States.

Conclusion

Grant Cardone has built an impressive career as a multi-faceted entrepreneur, author, motivational speaker, and real estate investor. From his early days in automobile sales to founding Cardone Capital and leading multiple companies, he has established himself as a global authority on sales, business growth, and real estate investing. With bestselling books like The 10X Rule, Sell or Be Sold, and If You’re Not First, You’re Last, along with television appearances and online content, Cardone continues to influence and educate audiences around the world.

Thanks to decades of strategic business ventures and investments, Grant Cardone net worth of $4 billion. His wealth reflects earnings from his real estate portfolio, business ownership, book sales, and speaking engagements. Beyond financial success, Cardone’s career exemplifies resilience, determination, and a commitment to teaching others how to maximize their potential in business and life.